Say This, Not That

January 27, 2016

Consistency is key. Unfortunately, the Internet is anything but consistent. Here are some words and phrases that we have found to be structured or spelled differently from company to company (and we've made note of Uberflip's preference):

Say This! Not That…

Article

Blog post (when referring to the product, not when writing about marketing in general)

BOFU, MOFU, TOFU

BoFU, MoFU, ToFU or BoFu, MoFu, ToFu

Calls-to-action Call-to-actions, calls-to-actions
eBook Ebook, e-book, ebook
ecommerce Ecommerce, e-commerce, eCommerce
Login (noun/adj), log in (verb)

This is depending on use case. Examples: 

(n.) Use the correct login to get into your account. 

(v.) Log in to download the white paper.

(adj.) Click the login button.

Omnichannel

Omni-channel, Omni channel

Thought leader

Thought-leader

Top-of-funnel Top of funnel, Top of the funnel, Top-of-the-funnel
Touchpoint Touch point, Touch-point
White paper

Whitepaper

 

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