January 28, 2016

Here are some words that we use all of the time in our writing that not everyone may be familiar with:

Calls-to-action (CTAs) Calls-to-action, or CTAs, are used to draw a visitor's attention to an action you want the to complete, like download a white paper, register for a webinar, or subscribe to a newsletter. CTAs can be text-based or more visual. Uberflip has built two types of CTAs for easy creation: Form CTAs and Link CTAs.
Contacts Contacts are the names/email addresses you have received from your marketing efforts.
Content Experience The Content Experience has to do with how visitors interact with your content and the environment in which your content lives. The presentation and flow of content can have a large impact on whether or not the experience is negative or positive. Uberflip creates solutions to help companies improve their Content Experience. 
Content Score The Content Score is an at-a-glance look at how content in the Hub is performing. The Content Score takes into account page views, landing visits, CTA click-throughs, leads generated, and assists.
Content Streams Content streams pull in content from pre-determined sources like YouTube, Flipbook folders, social channels, or others. Content streams cannot be altered to pull in more than one type of content. 
Flipbook A Flipbook is an interactive upload of a PDF. Flipbooks can be edited to add rich media, like videos and social embeds, as well as the addition of navigation features and other links. 
Form CTA A form CTA collects information from visitors and sends it to a marketing automation tool or email provider. Form CTAs can be used to gate content or can be set to be closed out of for non-mandatory collections (like newsletter subscribes).
Hub A Hub is the place where all content is collected and presented to viewers. 
Items An item is any piece within a Hub, be it a Flipbook, blog post, video, or any other type of content. 
Knowledge Base A knowledge base is typically a collection of informative or product-related items. Many support teams create knowledge bases full of how-tos and FAQs. In general, knowledge bases do not include marketing materials. 
Link CTA A link CTA can send visitors to any URL, be it within the hub or on a different domain. Link CTAs do not collect information and are used solely for the direction of traffic.
MAP MAP is short-form for Marketing Automation Platform. Your MAP is integrated with your Hub so lead information and activity is captured, shared, and reconciled with your lead database.
Marketing Streams Marketing streams pull content from various streams to create a customized page. Marketing streams may be made for various reasons, popular examples being topic- or persona-related.
Overlay CTA An overlay CTA pops up over a piece of content. An overlay can be used to gate content or can be dismissible. It can also be set to pop up after a certain period of time.
Resource Center A resource center may be what some users call their Hub. It is typically a place where companies keep all of their content. In some cases, it may only be marketing materials, but it could also include support documentation. 
Sales Stream Sales Streams are collections of content optimized for reaching out to prospects and leads. Sales reps can compile any selection of content they want into a Sales Stream and add a personalized message to the stream.
Show/Hide Hub users have the option to show or hide an item. This does not translate into publishing and unpublishing. An item that is hidden is still live, but cannot be seen unless the viewer has the direct link. 
SMarketing SMarketing is the relationship between the sales and marketing teams in an organization.
Tiles A tile is the rectangular item in your Hub that links to a piece of content.
TOFU Top-Of-FUnnel. We also use BOFU (Bottom-of-funnel) and MOFU (Middle-of-funnel).

No, this is not the plural of Uberflip. Uberflips are our wonderful flip flops!


For our preference on certain words or phrases, check out Say This, Not That.

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